Matt Rogers helps business owners strengthen their operations, grow commercial relationships and navigate business transitions. He brings over 15 years of experience across manufacturing, distribution, contracting and material handling, combining senior leadership with a practical understanding of day-to-day business.

His experience includes chief operating officer and board responsibilities within private equity, as well as leading businesses through post-acquisition change. He understands the importance of maintaining customer confidence, retaining key employees and supporting continuity as ownership and leadership evolve.

Throughout his career, Matt has built and developed teams, negotiated major commercial agreements, strengthened pricing and costing practices, and led the implementation of new business systems. His background spans national accounts, business development, aftermarket operations and general management, giving him a broad view of how sales, people and processes affect business performance.

At Rogers That, Matt works directly with owners and leadership teams to turn business priorities into practical action. Whether the focus is improving day-to-day performance, creating opportunities for growth or managing an ownership transition, his approach is hands-on: understand the business, establish clear priorities and help the team follow through.

Cindy Rogers looks after the numbers and the people side of a business in change. She founded and ran her own business across central Ontario for ten years, so she knows from the owner's chair what it takes to keep a company running, paid and staffed.

At Rogers That, Cindy sets up the financial control and reporting that owners, buyers and lenders can rely on, and puts in place the routines that keep everyone working from the same numbers.

She also leads the part of a transition that is about people: keeping staff informed and engaged, preparing managers to take on more, and making sure the culture of the business carries through the change.